by Tracy Carlson : What Great Brands Know

ISBN : #0990003906 | Date : 2014-01-28

Description :

PDF-cba1f | How do you make customers care? Today’s best practices in business—left-brain approaches like analysis, benchmarking, and quantitative modeling—may increase efficiency and boost profitability, but they typically result in lifeless tactics that leave customers cold. Truly great brands—the ones we’d mourn if they disappeared tomorrow—integrate human-centered, non-linear right-brain thi… What Great Brands Know

What Great Brands Know by by Tracy Carlson

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